B4. Williams, F., Rice, R.E. & Rogers, E.M. (1988). Research methods and the new media. New York: The Free Press.

Book CoverTABLE OF CONTENTS

PART I: PERSPECTIVES ON RESEARCH AND THE NEW MEDIA

1. DISTINCTIONS IN THE STUDY OF NEW MEDIA
2. TRENDS IN THE STUDY OF NEW MEDIA
3. CHOOSING AMONG ALTERNATIVE RESEARCH DESIGNS

PART II: PROBLEMS AND SOLUTIONS FOR RESEARCH

4. VALIDITY, RELIABILITY AND SAMPLING
5. ADOPTION OF NEW MEDIA
6. USING COMPUTER-MONITORED DATA
7. STRATEGIES FOR STUDYING CASES
8. IMPLEMENTING FORMATIVE EVALUATION
9. EVALUATING COSTS AND BENEFITS
10. MEASURING PRODUCTIVITY

PART III: NEW CONSIDERATIONS

11. NEW THEORETICAL APPROACHES
12. ISSUES OF ETHICS AND IDEOLOGY

REFERENCES
INDEX