A12. Rice,
R.E. (1984). Evaluating new media systems. New Directions in
Program
Evaluation, 23, 53-71.
The sourcebook is neither the first nor the most visible sign that
new information technologies (new media hereafter) are rapidly
diffusing
throughout our society to homes, organization, communities, and
institutions.
However, it is indicative of a growing awareness that evaluation
research
needs to consider new media both as valuable and appropriate contexts
for
analysis and as an opportunity to apply expertise and insights to an
increasingly
significant component of social activity. This chapter has two parts.
The
first reviews the process by which new media are diffused. The second
describes
some characteristics of new media that have implications for evaluation
research.
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