A126.
Nicholls,
S. B. & Rice, R. E.
(2017). A dual-identity model of responses to deviance in online
groups: Integrating social identity theory and expectancy violations
theory. Communication Theory,
27(3), 243-268.
Several
theories have sought
to address responses to such deviant behavior, but have done so with a
focus
either on group-level or on individual-level behavior. Yet, due
to some characteristics of online
contexts, identities can be salient at both a group and/or individual
level,
creating a more complex set of influences on responding to
deviance.
The paper explores responses to online
communicative deviance by integrating social identity approaches (a
group-level
perspective) and expectancy violations theory (an individual-level
perspective). Social identity emphasizes
the role of group identification in responding to deviance, especially
relevant
in anonymous online contexts, while expectancy violations theory notes
how
individuals respond to ambiguous deviance through assessing the reward
value of
the deviant.
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