A128.
Rice, R. E.
(2017). Intermediality and diffusion of innovations. Special
Issue, Human Communication Research,
43(4), 531-544.
The diffusion of new
media was the catalyst for reconsidering boundaries between
interpersonal and mass media. Interpersonal, mass, and new media
communication play a unique role in the diffusion of innovation
perspective, as both part of the process of diffusion, as well as the
content of diffusion. This essay briefly considers implications
of the blurring of media boundaries and distinguishing media from their
attributes -- intermediality -- for new media as process and content in
five major components of this perspective: sources, rate and categories
of adoption, attributes, communication networks, and
consequencies.
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