A148.
Chen, X., Wei, S., & Rice, R. E.
(2020). Integrating the bright and
dark sides of communication visibility in enterprise social media for
knowledge
management and creativity: The moderating role of regulatory
focus. Computers
in Human Behavior, 111(October),
106421. https://doi.org/10.1016/j.chb.2020.106421
Drawing
on communication visibility theory, we examine how message transparency
and
network translucence influence employees’ knowledge sharing and hiding,
and in
turn how those are associated with employees’ creativity. Applying
regulatory
focus theory, we further examine how promotion and prevention focus
moderate
the effects of message transparency and network translucence on
knowledge
sharing and hiding. Data collected from 208 enterprise social media
(ESM) users
indicate that message transparency is positively related to knowledge
sharing,
while it has no association with knowledge hiding. In turn, network
translucence is positively related to knowledge sharing and hiding.
Promotion
focus positively moderates the relationship of message transparency
with
knowledge sharing, but it exerts no moderating effect on the
relationship
between network translucence and knowledge sharing. Prevention focus
negatively
moderates the relationship of message transparency with knowledge
hiding, but
it positively moderates the relationship between network translucence
and
knowledge hiding. Finally, knowledge sharing is positively associated
with
employee creativity, whereas knowledge hiding is negatively related to
employee
creativity. Our findings advance the understanding of communication
visibility
theory and regulatory focus theory in ESM contexts. For employees, the
findings
suggest that they should share knowledge with other coworkers to
improve their
creativity. For organizations, the findings recommend that they should
implement different policies that highlight the regulatory focus of
employees
to facilitate their knowledge sharing and to avoid knowledge hiding.
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