A48. Rice,
R. E.,
Kraut, R., Cool, C., & Fish, R. (1994). Individual, structural and
social
influences on use of a new communication medium. In D. Moore (Ed.), Academy
of management best papers proceedings (pp. 285-289.) Madison, WI:
Omni
Press.
This study investigates influences on use of a
new desktop telephony
system.
Media richness implications are supported only for a few early time
periods.
Critical mass has strong initial influences but few long-term
influences.
Norms about how to use the system develop through social processes.
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