A8. Rice,
R.E.
& Paisley, W. (1982). The Green Thumb videotex project: Evaluation
and policy implications. Telecommunications Policy, 6(3),
223-236.
The authors report on an evaluation of Green Thumb, a videotex
experiment
carried out by the Cooperative Extension Service and the US Department
of Agriculture. Green Thumb provided marketing, weather and other
information
to 200 farm families in Kentucky. The experiment was a successful
demonstration
of the concept of providing farming information via new communication
technologies,
but the specific configuration and organizational arrangements will
have
to be improved in future systems. Policy issues concerning the role of
USDA in future agricultural systems are discussed.
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