C25.
Rice, R. E. & Webster, J. (2002). Adoption, diffusion and use of
new
media
in organizational settings. In C. Lin & D. Atkin (Eds.), Communication
technology and society (pp. 191-227). Cresskill, NJ: Hampton Press.
This chapter reviews the forms of, and influences
on, the diffusion, adoption
and uses of computer-mediated communication in organizational settings.
It
first outlines various literature sources, levels and types of
adopters,
types of adoption and reinvention, and types of usage when considering
new
organizational media. It then summarizes a range of trade and
professional
surveys on the adoption and use of several new and emerging media.
Next,
it draws on multiple theoretical perspectives to outline a variety of
individual,
task, contextual, media, social, organizational, and external
influences
on media adoption, diffusion, and use. The chapter concludes by
presenting
a comprehensive framework to guide future research.
Click
here for PDF copy of publication