C72.
Rice, R. E. (2015). Some thoughts
about studying
communication. In K. Vaidya (Ed.), Communication for the
curious: Why study communication (Chapter 23,
11 pages). The Curious Academic Publishing. Kindle reader
version: http://www.amazon.com/Communication-Curious-Why-Study-ebook/dp/B00X2JIQ3E/ref=sr_1_9?s=books&ie=UTF8&qid=1431806078&sr=1-9&keywords=why+study+communication
The Communication
discipline
covers a wide array of topics, perspectives, and philosophies, from very professional and applied
(journalism, broadcasting, public speaking, rhetoric, marketing,
advertising,
corporate communication, web/digital design, counseling, negotiating,
telecommunications design or policy, hotel/tourist management,
agricultural
communication, interviewing, business/management), to very academic,
whether
humanities or social science (media or cultural studies, education,
communication
science, a mix of sociology and psychology, socio-linguistics,
research, public
health, theory, methods), to very cognitive and biological science
(cognition,
bio-physiological responses, speech disorders, brain imaging,
bio-social evolutionary
sources and forms of human communication).
Different countries and universities structure Communication in
different ways, as a standalone department or several departments, or
as a
School or College, using a wide variety of labels (e.g., Journalism,
Communication, Media Studies, Telecommunications, Radio/TV/Film,
Communication
and Information, Communications, etc.).
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