Rice, R.E. & Foote, D. (1981). A systems-based evaluation planning
model for health communication campaigns in developing countries.
The proposed evaluation planning model (derived to some extent from
Suchman’s 1967 four-part evaluation model) involves the following stages,
although in an ongoing project these stages represent processes that are
interrelated and interactive:
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specifying the goals and underlying assumptions of the project
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specifying the process model at the project level
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specifying prior states, system phases, and system constraints
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specifying immediate as well as long-term intended poststates
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specifying the process model at the individual level
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choosing among research approaches appropriate to the system
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assessing implications for design
This chapter describes the model in detail, using examples from evaluations
carried out on infant health interventions in Honduras and The Gambia.
The evaluations, while not perfect implementations of the model, follow
a process very close to that described in the following discussion.