A5. Rice,
R.E.
& Rogers, E. M. (1980). Re-invention in the innovation
process.
Knowledge: Creation, diffusion, utilization 1(4),
499-514.
Using the case of Dial-A-Ride, a flexible
small-bus feeder route to
regular
bus routes, this article discussed the concept of reinvention, or the
adaptation
of an innovation after innovation. It also identifies two
dimensions
of reinvention -- intentionality, and source -- to generate four major
influences
on reinvention.
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